Miami, Florida – June 24, 2019 — The International Summit on Neuromarketing and Neuro-Sales gathered marketing experts, communication planners, brand directors, designers, executives, and business owners for an intensive workshop focused on the use of neuroscience in business strategy and communication. The event included a main address by Spanish specialist Néstor Romero, a globally acclaimed researcher and advisor with experience in over 100 neuromarketing initiatives across different countries.
The symposium received formal recognition from the European Institute of Business and Economics (ISEEN) as well as the European Association of Neuromarketing (AEN), guaranteeing both academic excellence and practical significance for those attending. Each participant was awarded a digital certificate validated by both organizations.
Throughout the four-hour session, participants explored innovative neuromarketing instruments and strategies, along with actual case examples from several of Europe’s leading neuromarketing facilities. Romero shared a distinctive viewpoint on the impact of neuroscience on consumer behavior, improving brand positioning, and boosting sales via emotionally intelligent marketing approaches.
The initiative was crafted for individuals aspiring to excel in the fields of communication, marketing, and business growth, merging a scientific base with practical knowledge. Attendees departed ready to apply brain-based techniques to enhance brand allegiance and elevate the consumer experience.
Néstor Romero is a Spanish engineer who graduated from the University of Córdoba and has vast knowledge in both neuromarketing and digital marketing. He is actively involved in managing digital initiatives in different countries and lectures at prestigious universities and business schools, such as Quality Leadership University, University of Louisville, University of Chile, and Universidad Europea Miguel de Cervantes. Presently, he holds the position of President of the European Digital Marketing Association (AEMD) and Vice President of the European Neuromarketing Association (AEN). Additionally, he possesses a PhD, an MBA, and several master’s degrees in Sales Management, Digital Marketing, and Neuromarketing.
With his global experience and ability to bridge theory and practice, Romero’s session in Miami stands as a benchmark for professionals seeking to transform their marketing approach through neuroscience.
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