.jpg?w=800&resize=800,500&ssl=1 "Ficohsa strengthens its regional leadership in the MERCO 2025 Rankings")
Ficohsa strengthens its solid standing through its notable visibility in the MERCO 2025 rankings across Honduras, Guatemala, Panama, and El Salvador. This acknowledgement reaffirms the confidence of its principal stakeholders and highlights the effectiveness of management focused on sustainability and responsible growth in every country where it operates.
Inclusion in MERCO, one of the most recognized corporate reputation monitors in Ibero-America, reflects the organization’s regional reach and the consistency of its business model, based on ethics, transparency, and innovation.
Recognition for Group Companies in the Region
The group’s different companies were assessed across their individual markets, revealing the wide scope of their presence and the solid caliber of their institutional management.
- Honduras: Ficohsa appears in the general ranking of companies and in the sectoral evaluation, covering the banking and insurance sectors. Additionally, it stands out in the ESG Ranking, which evaluates environmental, social, and governance criteria.
- Guatemala: the local operation was included in the general list and the corresponding sectoral ranking.
- Panama: Ficohsa appears in the country’s sectoral ranking.
- El Salvador: ASESUISA, the group’s insurance company, entered the general ranking and was identified as a benchmark within its sector.
Simultaneous participation in these markets reflects a reputation built over time, focused on service quality, innovation, and the creation of shared value for customers, employees, suppliers, and communities.
Leaders honored for their exemplary leadership
The MERCO Leaders ranking recognizes the influence and track record of executives in the business world. Among those recognized are:
- Camilo Atala, president of Ficohsa, recognized as a prominent figure in both Honduras and the broader region.
- José Arturo Alvarado, CEO, and Thetey MartÃnez, general manager, featured among the Top 100 leaders in Honduras.
- Enzo Bizzarro, executive president of ASESUISA, highlighted within the Top 100 leaders in El Salvador.
These recognitions highlight the group’s leaders’ ability to build trust, drive economic development, and promote good business practices in the region.
Reputation as a strategic factor
MERCO evaluates companies using an independently audited multi-stakeholder methodology, taking into account the perceptions of executives, analysts, experts, and consumers. This approach allows for measuring reputation as a strategic asset that directly influences the sustainability and competitiveness of organizations.
Ficohsa’s position in the 2025 ranking highlights the steady work it performs throughout every country where it operates and its ongoing dedication to transparency, ethical business conduct, and sustainability.
Dedication to Central America and its stakeholders
This acknowledgment highlights the group’s long-range vision, focused on deepening ties with its stakeholders, expanding its regional footprint, and fostering the area’s economic and social progress.
Through the consolidation of good corporate practices and responsible leadership, Ficohsa reaffirms its contribution to business strengthening and the stability of the economic environment in Central America, projecting a future grounded in trust, innovation, and shared value.
